Tesla has released the first promotional video for the Cybertruck since delivering the pickup to the first customers at a special event at Gigafactory Texas in Austin, on Thursday.

The video (below), shared on YouTube and social media, runs with the tagline: “More utility than a truck, faster than a sports car.”

The footage begins with close-ups of the all-electric Cybertruck before showing the vehicle tearing across lots of dramatic-looking terrain, its quirky, angular design clear for all to see.

As expected, Elon Musk hosted the event. The Tesla CEO wasted little time in hyping up the latest addition to the automaker’s lineup, telling the gathered crowd: “It’s very rare that a product comes along that is seemingly impossible, that experts said was impossible — and this is one of those times.”

Musk added: “I think it’s our best product, I think it’s the most unique thing on the road, and finally the future will look like the future.”

Thursday’s delivery event has been a long time coming. The Cybertruck was unveiled in 2019 but various issues caused a number of production delays. Mass production of the vehicle isn’t expected to be achieved until 2025.

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